2/14/2009

Book Review for Sales Engineers

A great book for Sales Engineers who are demo'ing software solutions is Demonstrating to Win! by Robert Riefstafl

This book will allow any SE to quickly learn differentiating skills to perform a winning demonstration. It highlights the pre-work required prior to the actual demonstration, namely what the book refers to as The Discovery Process... It also discusses 'bridging' a prospect requirements to your software solution, team demonstrating, engaging your prospect, and demo crimes that should be avoided.
Give the book a read and let me know what think!!!

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