6/25/2010

Sales Presentation Tips for SEs

Tips for Sales Presentations include organizing a common theme and storytelling...For example, if you are selling software, and you compete against the same competitors day in and day out...Please dont tell me that you are using only the standard corporate ppt deck... Prosepcts HATE feeling like they are the 87th person this week that you have presented the same deck to... So, it is time to mix it up,  how about personalizing the deck, apply a common them across their 4 Key Business Requirements or pains that they are trying to solve.
They will appreciate the effort that you put into it, and the effort to understand and solve their pains.

Simplify your powerpoint deck, sales presentations are either to dry because they are the same old thing, or they are way too long...Simplify the messaging, use concise visuals for your target audience, and practice your delivery and your conversion ratio will go up.   Great good images from a variety of sources, such as istockphoto.com, dearmstime.com, shutterstock.com, imageafter.com to name a few... Also, a great book that describes creating more effective sales presentations is Presentation Zen by Garr Reynolds. Good luck!